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February 9-10, Boca Raton Museum of Art Outdoor Juried Art Festival, Boca Raton. Contact: Boca Raton Museum of Art, Rhona Guberman, 501 Plaza Real, Mizner Park, Boca Raton, FL 33432; phone 561-392-2500, fax 561-391-6410. E-mail: info@bocamuseum.org. Web site: www.bocamuseum.org. Application fee: $40 (through Zapplication). Space fee: $350-$650. Space size: 10x10 to 10x20. 100% outdoors. Exhibitors: 260. Hours: 10-5. Attendance: 50,000 (staff estimate).
This show is located in Mizner Park, an upscale shopping center with galleries, restaurants, movie theaters and the Boca Raton Museum of Art. It really is a great location for an art show.
Boca Raton is a very posh city with expensive homes and condos, but there is a drawback: There are way too many art shows in this area for the people here to support. However, the Boca Raton Museum of Art’s show is by far the best, and it’s and the only one Patty and I still participate in. Most of the booths are laid out very well, with lots of room behind for storage. There are still a few side-street locations that are less desirable, though, as they receive a lot less traffic from patrons.
Setup is early on Saturday morning; it’s a bit hectic but otherwise pretty well organized. The Museum has a parking lot nearby and now is charging $40 for a spot for the weekend, but there are plenty of free spaces to park in within walking distance.
The show gets about 900 applications each year. And for those who make the cut, $12,000 in award money is given out.
As far as sales go, this is usually a slightly below-average show for us. It’s local, though, and we can sleep in our own bed, so we usually give it a try. There is big money in this town, and a few artists have been known to really strike it rich here. This year, as with other shows, was slightly below average, as we sold two pieces for roughly $2,400 each. I spoke with two photographers at the 22nd annual show: One reported slightly above-average sales, and one did not make expenses. Two glass artists reported: One had an average show, selling only low-end pieces, while the other’s sales were slightly below average. Two wood artists reported opposite results, with the first having a well-above-average show and the other zeroing. Lastly, a sculptor said he made average sales, a potter had a below-average show, and a painter reported sales way below average, barely making expenses. In fact, only three of the nine artists I spoke with said they would definitely return for next year’s show; two were uncertain, and four said they would definitely not be back.
Breakdown is pretty typical for a street show. Some exhibitors choose to dolly while others wait for the confusion to end.
The staff here is really nice and provides breakfast on both mornings. It’s a pleasant show to do, despite the early-morning setup, if you don’t have too far to travel or you combine this show with several others on the same trip.
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