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March 7-9, Under the Oaks Art Show, Vero Beach. Contact: Vero Beach Art Club, 3001 Riverside Drive, Vero Beach, FL 32963; phone 772-231-0303, fax 561-231-0938. E-mail: vbac@vbmuseum.org. Web site: www.verobeachartclub.org. Application fee: $30. Space fee: $250. Space size: 12x12. 100% outdoors. Exhibitors: 200. Hours: 9-5 Friday and Saturday, 9-4 Sunday. Attendance: 80,000 (staff estimate).
This is absolutely one of our favorite shows of the year to do! Setup is the day before, and you can park your truck, trailer and/or van behind your booth the entire weekend. This show is put on by artists, and every possible amenity that a show can have is provided! They really know how to make you feel good about being here. However, because this show is put on by artists, if you think you can show up with buy/sell or mass-produced items, think again! If anyone not following the rules tries to sneak something in, the standards committee is really quick to show them the way out! It really is how all fine art shows should be run. (That’s just my opinion, though!)
It rained really heavily on both Thursday and Friday nights at the 57th annual Show, so many areas of Riverside Park became a bit soggy. Then the wind was really bad all day on Saturday, but to my surprise, I did not see one booth collapse or blow over.
This is the fifth year for Patty and me here, and it’s usually a slightly above-average show for us. Last year we sold several large pieces and were well above average. This year we sold a total of five on average sales of $1,500. That was less than half of what we had made the year before, but we were still very happy with a $7,500 show. I spoke with a metal sculptor on Saturday evening who had sold three pieces for a total of $29,000 — and he still had Sunday. (I never made it over there on Sunday to see how well he ended up. I was almost afraid to ask!) I spoke with three painters; one reported average sales, one did well below average and one zeroed. I also spoke a jeweler who reported a well-above-average show after selling a large piece late in the day on Sunday. A wood artist reported barely making expenses, though. All said they would return and try again, as this is such a great show in which to participate.
Breakdown is as easy as walking out of the back of your booth and loading up. Patty and I finished in about 45 minutes, and that at a really leisurely pace.
I would recommend this show to anyone. There is an art-savvy crowd here that appreciates art and can afford it.
Editor’s note: Under the Oaks made the latest 200 Best, coming in at #78 on the fine art list. SA heard from three auditors, and they were split in their opinions. A sculptor plans to return after making $3,499 on average sales of $600. He/she rated everything a six or above. A watercolorist said he/she probably would come back but gave only average marks to most categories. The artist did rave about parking and layout but was disappointed with sales.
Lastly, a photographer made only $130 from average sales of $15 and doesn’t plan on returning. “Items sold seemed to be more traditional,” the artist said. “Contemporary work didn’t seem to respond to this older crowd.” He/she also criticized the show staff for not helping artists who got stuck in the mud in the park.
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