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September 7-10, Yellow Daisy Festival, Stone Mountain, Georgia.
This is one of those shows Patty and I look forward to every year. It's a great venue if you like the outdoors, pine trees, shade, day-before setup, excellent security and way-above-average sales. A typical show here gives us about three times what we make at an average show. Last year, sales for us and other artists sales dropped off a bit, so this year we were a bit concerned about how well we were going to do.
The 2006 Festival did not disappoint! The weather was perfect on all five days (including setup day), and attendance was strong. We sold nine pieces, with an average sale of just under $2,000. I had sent out personal mailings to past clients earlier in the year, and I credit those mailings for four out of our nine sales.
The crafter next to us said this year's sales were down slightly but it was still an above-average show for him. I spoke with two traditional painters, and both reported above-average sales. A whimsical painter said it was her best show ever, period!
A calligrapher said the Festival was one of his top three shows of all time, and a wood artist said it was his best show ever. The latter brought way more inventory this year than in the past - two truckloads - and people were carrying it away all four days. Finally, a jeweler reported above-average sales, and an exhibitor of soap and skin products also reported above-average business.
Breakdown for the show can really leave you shaking your head. Big trucks and trailers parked along the road can make for some very tight turns. Keep in mind, though, that security is so good here that you can leave your booth up Sunday night and break it down on Monday. We usually wait until around 9:30 p.m. on Sunday night, when it's dark, quiet and cool. We can break down without rushing, park right next to our booth, sleep in on Monday morning and start the drive home well rested.
I have recommended this show to quite a few artists. Some have done well here, while others have not. The fact remains that the "E" loop still does not get good traffic, and first-time artists here usually end up in that section and report disappointing sales. But one photographer who did the show for the first time three years ago and has come back every year is now on the "A" loop and is pleased with sales. This is definitely a show worth sticking around for and paying your dues.
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